About Us

Susy’s Beauty Supply was established by Stephen O’Connell in 2015 with the goal of becoming the largest beauty distribution company in Ireland. Stephen, whose beauty industry experience began when he was only 25 years old working for a small franchise of beauty supply’s in Dublin, started his career in a position which evolved and led him to taking over the purchasing, inventory, sales and eventually all advertising and marketing.

After several years dealing with major distributors and manufacturers, Stephen saw an opening for a distribution company that could provide a supreme level of service to salons and beauty supply’s while focusing on quality brands that the major distributors were not focusing on. So with only 25,000 euros and two employees, Stephen set out to create his company and with a spirit of love and hopes for long-term success he named the business after his wife Susie and it was there that Susy’s Beauty Supply was born.

Since then, Susy’s has developed into a nationwide master distributor in the beauty industry and has set a strong foundation for future success.